After last week's legal decision to allow personal evidence in the trial of former astronaut Lisa Nowak, the manufacturer of Nowak's diapers has decided to unveil a new campaign highlighting the product's role in the NASA love drama.
According to Claude Beefro, CEO of Globalpu, Inc, producer of the Homies line of diapers, the company couldn't turn down the free press.
"We knew our name would eventually be in the headlines," Beefro said. "We decided to pre-empt the late night jokes and maybe move some product in the process. After all, that's what it's all about, right?"
Besides putting Nowak on the latest line of diapers, Globalpu is also in negotiations to use Nowak in commercials and other public appearances.
"We tried to get her to wear another pair if or when she goes to trail," claims Beefro. "She balked at that. But we will have her signing diapers at the next ComicCon."
Although small, and a minor player in diapers and other products, Globalpu is used to thinking out of the box. Back in 2005, the company attempted to capitalize on the Terry Schiavo case by briefly putting her name on their line of produce.
"We had her promotion angle all lined up before her people pulled the plug, literally" said Beefro. "Who would people trust more about veggies than a vegetable?"
Time will tell if the Homies line will continue to use Nowak's name on the product, or whether a resulting stink could mandate the diapers be changed.
